Procano wanted to grow and needed an efficient platform to manage all customer-related activities.
Since its foundation in 2003, Procano has been delivering IT security and cloud services to support hundreds of small and medium-sized companies throughout the Nordic region. They make sure customers' relationship with IT support as uncomplicated and worry-free as possible, in a secure and cost-effective way. The company believes that IT should not be something that drains a company of time, money and energy. Procano contacted Chimera Prime to ask for creating a website which would use their new brand design and be integrated with HubSpot CMS and CRM solutions.
Procano wants to scale the business. We always advise clients to tighten marketing, sales and customer support activities for better synergy. With the HubSpot platform they can easily combine work of all their departments. Now they can handle many tasks in one place. This includes lead generation and marketing automation, as well as improving communication with customers, providing great user experience or getting feedback.
Managing customer databases can be tricky. Yet, with the CRM platform in place, Procano teams get access to unified customer information, can build buyer personas, analyse traffic, get insights on various customer groups, automate and personalise marketing campaigns, improve sales strategies, or make sure all customer inquiries are tracked and answered on time.
By building Procano’s website on a smart CMS platform, we make sales and marketing teams lives easier. They can now make content updates and maintenance on their own, without the help from web developers. It also frees their time to focus on higher impact work rather than explaining what should be changed.
- Integration with the HubSpot platform
- Closer cooperation between sales, marketing and customer service teams
- Lead generation and marketing automation
- More insights on customers through the HubSpot CRM
- Better web performance through the HubSpot CMS