March 31, 2023
If you want to increase your online conversions, creating effective landing pages in HubSpot can help. As one of the leading marketing automation platforms, HubSpot provides a range of features that can help you create high-quality landing pages that convert.
In this article, we’ll explore how to create effective landing pages in HubSpot. We’ll cover everything from the basics of landing page design to best practices for optimisation. Whether you’re new to HubSpot or a seasoned pro, you’re sure to find some helpful tips and tricks here.
1. Why are Landing Pages Important?
A landing page is a standalone web page designed specifically for a marketing or advertising campaign. Unlike your website’s homepage, which is designed to provide an overview of your business and its offerings, a landing page is focused on a specific goal, such as lead generation or product promotion.
Landing pages are important because they help you focus your marketing efforts and increase conversions. By creating a landing page that is tailored to a specific campaign or offer, you can provide a more personalised and relevant experience for your visitors, which can increase the likelihood that they will take the desired action.
2. Designing Effective Landing Pages
When designing a landing page in HubSpot, there are a few best practices you should follow:
- Keep it simple: Your landing page should have a clear and simple design that focuses on the primary call-to-action (CTA).
- Use eye-catching visuals: Use high-quality images or videos to grab visitors’ attention and convey your message.
- Optimise for mobile: Make sure your landing page is mobile-friendly and responsive, as more and more people are accessing the internet on their mobile devices.
- Use white space: Use white space effectively to create a clean and organised design that draws attention to the most important elements of your landing page.
- Include social proof: Use customer testimonials or reviews to add credibility to your landing page.
Using HubSpot Templates
HubSpot offers a range of landing page templates that you can use to create your own landing pages. These templates are designed to be easy to use and customisable, so you can quickly create a landing page that fits your needs.
When choosing a template, look for one that is optimised for your specific goal, such as lead generation or product promotion. You should also consider the visual design of the template and whether it fits with your brand’s overall aesthetic.
3. Optimising Landing Pages for Conversion
Writing Effective Headlines and Copy
Your landing page copy should be clear, concise, and focused on the primary CTA. Use attention-grabbing headlines and subheadings to draw visitors in, and make sure your copy clearly communicates the value proposition of your offer.
Creating Compelling Calls-to-Action
Your landing page should have a clear and prominent Call-to-Action (CTA) that encourages visitors to take the desired action. Use strong action words and make sure your CTA stands out visually.
A/B Testing Your Landing Pages
A/B testing can help you identify which elements of your
landing page are most effective at driving conversions. With HubSpot, you can easily set up A/B tests to compare different variations of your landing page, such as different headlines, images, or CTAs.
When conducting an A/B test, it’s important to only test one element at a time. This will help you isolate the effects of each variation and determine which one is most effective at driving conversions.
4. Measuring and Analysing Landing Page Performance
Tracking Conversions with HubSpot
HubSpot provides a range of tools for tracking and measuring the performance of your landing pages. With the built-in analytics dashboard, you can see how many visitors your landing page is receiving, how many of those visitors are converting, and where they are coming from.
Analysing Landing Page Metrics
When analysing your landing page metrics, there are a few key metrics to pay attention to:
- Conversion rate: This is the percentage of visitors who take the desired action on your landing page.
- Bounce rate: This is the percentage of visitors who leave your landing page without taking any action.
- Time on page: This is the average amount of time visitors spend on your landing page.
- Exit rate: This is the percentage of visitors who leave your landing page after viewing a specific page element, such as a form or CTA.
By analysing these metrics, you can identify areas for improvement and make data-driven decisions to optimise your landing page for conversions.
Creating effective landing pages in HubSpot is an important part of any online marketing campaign. By following best practices for landing page design, writing effective headlines and copy, creating compelling CTAs, and tracking your metrics, you can create landing pages that drive conversions and help you achieve your marketing goals.
Remember to keep your landing pages simple, visually appealing, and optimised for mobile, and use A/B testing to identify the most effective elements. With these tips and tricks, you can create high-converting landing pages that help you grow your business.
Need help with HubSpot?
If you are struggling with scaling your business, Chimera Prime can help you build engaging and data-driven websites to increase quality traffic. We will guide you through HubSpot solutions to help you choose the ones that are suited to your business. Just go to our Contact page, fill in the form and we will get in touch with you soon!