Let your clients make a perfect car

  • Car configurators enable customers to fully personalise the product.
  • Customisations are visible in real-time.
  • Car dealers can integrate the configurator with smart ordering and tracking systems.

Buying a car from a couch

There is a new way for the automotive industry to interact with their clients. Car dealers may now “invite” customers to the digital playground on their websites. Interactive 3D Car Configurator enables customers to view the car from all angles and freely customise various features to meet their individual preferences. Personalisation may entail change of elements like body colours, wheel sizes, rims, lights, grilles or types of upholstery. The results are visualised in real time and require no additional equipment or skills to enjoy interacting with the configurator.

article_car_configurator_webCompare how the car looks with different colours, rims or rooftops

A deep dive into customer preferences

As the online channel plays a more and more important role for the automotive industry, product configurators attract prospects to car dealers’ websites and open opportunities for increasing online sales.

Online product configurators easily integrate with an intelligent ordering system. This means the customer can customise the car and go straight to placing an order in the online store. Alternatively, the customer may also send the personalised setup to the car dealer and book a meeting to discuss his choice in detail.

Product configurators deliver new personalisation opportunities.

What is more, product configurators can be equipped with a smart car part tracking platform. It enables car sellers to analyse and get valuable insights for their business. Simple information about which finishing parts are most popular can attract more prospects by showing most engaging car setups first or minimise bottlenecks through accurate stocking.


For more information on how we help our clients build innovative solutions you may want to visit our 3D, AR and VR services page.  

Written by
Arkadiusz Szczerbiński
3D Real-time Graphic Designer at Chimera Prime

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